Let me begin by thanking you for your membership in Blue Cross Blue Shield of North Dakota (BCBSND). We appreciate the confidence you and your neighbors have placed in us for three quarters of a century.
Yes, March marked our 75th anniversary. Personally, I've been at the company for nearly 30 of those years. Over time, I've witnessed BCBSND adjust to changes and turn challenges into opportunities to better serve its members.
Take for example the past two years; 2013 was a financially challenging year for the company. However, just one year later, as we closed the books on 2014, we were able to build financial strength to keep our members safe and secure. At the same time, enrollment grew despite the demands of the Health Care Reform environment. And we continued to provide the best value and service possible for our members and providers.
Turning challenges into opportunities. It's been at the core of our character for 75 years. You'll see it reflected in this report through a timeline commemorating our anniversary. You'll also see the evidence reflected in a few personal stories.
We recognize there will be perpetual bumps in the road. It's during those periods we rely on perseverance and creativity to find solutions that benefit those we serve. We have done so for 75 years and will continue to do so for years to come.
Again, thank you for choosing BCBSND.
President and Chief Executive Officer
Blue Cross Blue Shield of North Dakota