Enrich Platform for Financial Education

Even before the arrival of COVID-19, 62% of US adults cited finances as a significant source of stress. In collaboration with WebMD, BCBSND is offering members who have access to HealthyBlue a new and powerful tool for financial wellness. An online resource available through 2020, Enrich was added to address concerns about financial literacy during the pandemic.

Enrich builds on the other elements within our BlueElements platform, such as Wellbeats, Health Club Credit, SilverSneakers, and Learn to Live. Through engagement, integration, and personalization, the goal is to promote financial fitness as a critical element in our holistic perspective on wellness.


  • Personalized money plans and budgets
  • Mortgage and loan calculators
  • Student loan guides to understand repayment options
  • Courses on a range of financial topics

There are no links to outside financial services in Enrich and it will never ask for personal account information.

To access Enrich:

  1. Log into Online Members Services
  2. Click on the HealthyBlue Home icon.

Free through 2020

The Enrich platform is typically an added service. However, because of COVID-19’s increased strain on financial health, we’re offering it free through 2020.