A message from our Board Chair
To our VOTING members,
Vote for a healthy future for North Dakotans and for our company.
As the governing board of your health insurance company, our goal is to keep Noridian Mutual Insurance Company, doing business as Blue Cross Blue Shield of North Dakota (BCBSND), a strong, non-profit, member-owned company to ensure that we can best serve you for years to come. That's why the BCBSND board has approved and adopted a plan to reorganize our corporate structure, forming a new legal non-profit holding company called HealthyDakota Mutual Holdings.
This new structure will enable BCBSND to continue to develop innovative products while investing in tools that bring value to our members. The proposed structure also enhances the ability to form deeper partnerships and collaborations with other health plans like ours that can create economies of scale without having to merge or be acquired. Ultimately, this means BCBSND can improve affordability for you while expanding the range of products and services offered.
The proposed new structure further supports prudent risk management, transferring several for-profit subsidiaries from under BCBSND to HealthyDakota Mutual Holdings. While these for-profit businesses are successful today, they can present additional risks and liabilities at times. By transferring these companies to HealthyDakota Mutual Holdings, we're further ensuring financial strength for you – member-owners of BCBSND.
The board unanimously voted in support of this new structure, and IF YOU ARE A VOTING MEMBER, we're asking you to vote in support of the new structure. The final step in the reorganization process is member approval. Eligible voting members can vote by returning their ballots from a letter they will receive in the next few months, or in-person at the Annual Meeting to be held at Blue Cross Blue Shield of North Dakota headquarters located at 4510 13th Avenue South in Fargo on December 7, 2018, from 9-10 a.m. With voting member approval, the new structure would go into effect January 2019.
Join us in best serving members through the next era of health care,
Chairman of the Board
Noridian Mutual Insurance Company d/b/a
Blue Cross Blue Shield of North Dakota