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Young mom overcomes cancer and inspires a whole company

August 21, 2017 Rhonda Ubben

At the heart of the Blue Cross Blue Shield of North Dakota's mission is the drive to work with, and for, our members. Recently, one member, Nicole Rude, reminded us what that looks like.

At a recent all-employee meeting Nicole shared her story with BCBSND staff. With her permission, we're providing you a glimpse of what we heard.

Nicole's mother died from breast cancer at just 38 years old. So, Nicole wasn't surprised when her own screening showed cancer.  Yet, she clearly remembers that sinking feeling when she heard the news.

With a cancer diagnosis, the busy life of this mom to four was about to go into overdrive. The clock was ticking on some important decisions: treatment options, doctor visits and care arrangements for the kids.

Because the cancer in her family was aggressive and elusive, Nicole's treatment protocol needed to be equally aggressive. It required an enormous amount of coordination. And that's where she found help from BCBSND.

One of our employees was assigned to help Nicole navigate the care she needed and the mounds of paperwork that accompany it. According to Nicole, her BCBSND contact became a trusted and caring advocate. "I was expecting a battle with the insurance company," says Nicole, "but instead I got a partnership."  

Now more than one year cancer-free, Nicole is looking to the future with hope. 

"The help I received from Blue Cross gave me the opportunity to be a mom and heal without constant worry about keeping track of all the paperwork." What Nicole gave BCBSND is the inspiration to continue to work hard for our members, reminding us that our work has purpose and meaning.

See more of Nicole's story here.


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