HealthyBlue is an Engaging Online Wellness Center

Bring your employees an elevated online wellness center with powerful tools and resources – all powered by WebMD Health Services.

Personal Health Snapshot
These tools help employees know their numbers, what they mean, and learn how to make improvements toward total well-being.

  • Health assessment – within minutes of this self-assessment, employees get a health score that provides a baseline for measuring progress.
  • Personal health record – employees can store, maintain track and manage health information in one centralized, secure location.
  • Device and App Connection Center – employees can stay connected and sync their wearables, devices or other fitness trackers and apps (i.e. MapMyRun, Fitbit, Garmin and more). Data is now automatically imported for a holistic experience.

Motivation and Engagement
It's easier than ever for employees to stay connected and engaged in their health and wellness.

  • Mobile App – HealthyBlue benefits include the Wellness at Your Side (WAYS) app for access on the go. Available for download: Google Play or iOS
  • Wellness Challenges – popular challenges help users get active, eat better, drink more water, get better sleep and more.
  • WebMD Content – clinically proven and personalized information driven from the personal health assessment, input and preferences. Find interactive health tools, videos and information your employees can trust.
  • Rewards* - employees earn points for achieving progress toward their goals or set outcomes. Points can be redeemed within HealthyBlue for cash gift cards.

Coaching and Advice
Users get a little nudge and motivation toward health and wellness goals or managing a condition.

  • Digital Health Assistant – the goal setting and tracking tool that helps you set and achieve your health and well-being goals.
  • Pregnancy Assistant – a focus on prenatal care with features and tools to help you enjoy a healthy pregnancy- before, during and after.

How to Get Your Employee Started with HealthyBlue

  1. Sign in or register for an Online Member Services account.
  2. Complete your Authorization for Release of Information – Wellness Programs found in the employee's online member services account.
  3. Encourage employees to get a personalized wellness plan by completing a health assessment.

*Please note: Not all health plans include rewards. Your BCBSND account representative can provide information on available options.


Blue Elements header
This tool is part of a comprehensive health and wellness platform, BlueElements, which focuses on six dimensions of well-being—physical, social, emotional, financial, environmental and professional.

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A new way of looking at wellness

See what happens when you address all the aspects of health and wellness.