FARGO, N.D. — Jacinta Riedinger has been promoted to manager of Wellness Services in the Marketing division at Blue Cross Blue Shield of North Dakota (BCBSND).

Riedinger is responsible to improve the health status of BCBSND members by creating, administering and evaluating replicable, cost-effective programs that encourage, incentivize and support healthy behaviors.

She began her BCBSND career in 2005 as a part-time graduate assistant in the Wellness department in Medical Management. She was promoted to corporate wellness coordinator in 2007. She was named wellness consultant advisor in 2013.

Riedinger earned a bachelor of science degree in human performance and fitness, and a master of science degree in health, nutrition and exercise sciences from North Dakota State University, Fargo.

About Blue Cross Blue Shield of North Dakota
BCBSND is a member-owned, not-for-profit independent licensee of the Blue Cross and Blue Shield Association. As North Dakota's largest provider of health care coverage, BCBSND is taking BOLD steps to collaborate with doctors, hospitals, clinics and members to ensure affordable access to quality health care in the state. To learn more about BCBSND, visit www.BCBSND.com.