Gregory Wald has been promoted to manager of Marketing Communications in the Communications department at Blue Cross Blue Shield of North Dakota (BCBSND), Fargo.

In this role, Wald collaborates with BCBSND's Marketing department to develop and implement marketing communications strategies and tactics to meet organizational goals.

Wald joined BCBSND in March 2010 as interactive content coordinator in Communications. He worked in advertising, higher education and state government before coming to Noridian. In those positions, he specialized in branding, strategic planning, advertising, market research and consulting.

Wald grew up and graduated from high school in Strasburg, N.D. He received a bachelor's degree in business administration and history/political science from Concordia College in Moorhead, Minn. Wald earned a master's degree in business administration from the University of North Dakota in Grand Forks.

BCBSND is an independent licensee of the Blue Cross and Blue Shield Association.