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  • January 4, 2011

Judd Wagner named VP of Marketing and chief marketing officer

Judd Wagner has been named vice president of Marketing and chief marketing officer at Blue Cross Blue Shield of North Dakota, Fargo, effective December 13. He is responsible for directing the management and administration of the Marketing Division and for leading and directing the development and implementation of strategic marketing objectives and plans. He also provides support for the corporate goals for growth, retention, service and market penetration. In addition, he serves in key roles for affiliate companies.

Before joining BCBSND, Wagner was director of key accounts at Blue Cross Blue Shield of Montana. In this role, he was responsible for key account sales and account management, including third-party administrator business and all groups larger than 200. Other positions he held at BCBSMT include underwriter and regional director of sales. He has also worked as assistant vice president at Rutherford Benefit Services, a large brokerage firm in Virginia.

A native of Great Falls, Mont., Wagner studied business management at Montana State University, Bozeman.

BCBSND is an independent licensee of the Blue Cross and Blue Shield Association.