FARGO — Paul Jelinek has joined Blue Cross Blue Shield of North Dakota (BCBSND) as director of Marketing Solutions.

He assists BCBSND's chief marketing officer in the development of the overall marketing and sales strategy for activities needed to support the sales, service and retention efforts for BCBSND and affiliated companies.

Before joining BCBSND, Jelinek was president of Insurance Coordinators of Montana, Inc., a subsidiary owned by Blue Cross and Blue Shield of Montana. He brings more than 20 years experience working with Blues plans, having worked in sales operations, operations, product development, new business development, strategic and operational planning, and channel management.

A native of Pomeroy, Wash., he grew up in Spokane, Wash. He earned a bachelor's degree in English literature at Whitworth College in Spokane.

About Blue Cross Blue Shield of North Dakota
BCBSND is a member-owned, not-for-profit independent licensee of the Blue Cross and Blue Shield Association. As North Dakota's largest provider of health care coverage, BCBSND is taking BOLD steps to collaborate with doctors, hospitals, clinics and members to ensure affordable access to quality health care in the state. To learn more about BCBSND, visit www.BCBSND.com.