Zachary Keeling has joined Blue Cross Blue Shield of North Dakota, Fargo, as director of Product Management in the Marketing Department. In this role, he manages the development of new products, enhancements to any existing products and establishes product management policies and procedures.

Before joining BCBSND, Keeling was director of marketing administration at Coventry Health Care in Omaha, Neb. He was responsible for product management, sales operations and cross-functional implementation efforts.

Keeling earned a bachelor of science degree in mathematics from Doane College in Crete, Neb.

BCBSND is an independent licensee of the Blue Cross and Blue Shield Association.