BCBSND Caring Foundation teaming up to Strike Out the Stigma of accessing mental health services

Outdoor baseball game with pitcher, hitter, catcher and umpire

FARGO, N.D. – Blue Cross Blue Shield of North Dakota (BCBSND) Caring Foundation is teaming up with the Bismarck Larks, Minot Hot Tots and Fargo-Moorhead RedHawks to help Strike Out the Stigma of accessing mental health services. This July, BCBSND Caring Foundation will donate $50 to The Village Family Service Center for every strikeout thrown by the Larks, Hot Tots and RedHawks. The public can help by visiting bcbsnd.com/strikeout and making their own contribution.

Strike Out the Stigma donations will go to The Village Family Service Center to address mental health and other behavioral health needs in communities across North Dakota. Their licensed professional counselors provide services for individuals, children and families in person and online to improve accessibility.

"As we look at the rising trend of mental health concerns in North Dakota, we want to take action to increase accessibility and tackle the stigma of seeking help," said Dan Conrad, BCBSND Caring Foundation Board Chair and BCBSND President and CEO. “Partnering with the Larks, Hot Tots, RedHawks and The Village is a great way to engage the community in this effort as we work together to get more people involved to help ensure people receive the care they need to thrive.”

According to the BCBSND Caring Foundation's Social Determinants of Health Study, mental health concerns continue to rise in North Dakota, especially for youth. The 2021 Youth Behavior Risk Survey found that 33% of North Dakota high school students felt so severely sad and hopeless every day for two or more weeks that they stopped doing usual activities. Unfortunately, as these mental health concerns rise there is a shortage of professionals to help address them. Recent tracking statistics show 46% of North Dakotans live in a mental health professional shortage area.

“It is vital for community leaders and organizations to play an active role in addressing the rising mental health concerns,” said Mallary Schaefer, Regional Program Supervisor of The Village Family Service Center. “This collaboration is a great example of how organizations can come together to make a positive difference in the lives of individuals and families struggling. I hope this initiative will inspire others to follow suit and prioritize mental health as an integral part of overall healthcare.”

To join the Strike Out the Stigma team with your donation, visit bcbsnd.com/strikeout. There, you can also learn more about the state of mental health in North Dakota and accessibility to services in the Social Determinants of Health Study.

About Blue Cross Blue Shield of North Dakota (BCBSND) Caring Foundation
Established in 1989, the BCBSND Caring Foundation is a private 501(c)(3) charitable organization. Through giving and investing, the Caring Foundation focuses on key health issues that help improve the health and well-being of North Dakotans and their communities. Caring Foundation staff work with grantees to support nonprofit sustainability, collaborate on shared outcomes and create lasting change.

Additional resources


Amber Blomberg
BCBSND Community Partnerships and Caring Foundation Manager

Amber Blomberg, BCBSND Caring Foundation, describes Strike Out the Stigma

Increasing mental health access

 $50 donation with every home game strikeout

Lowe, Larks pitcher, throws a strikeout for the initiative