National recognition underscores BCBSND’s commitment to member-first service, transparency and accessibility
Fargo, N.D. – October 8, 2025 — USA Today and Plant-A Insights Group gave Blue Cross Blue Shield of North Dakota (BCBSND) the America's Best Customer Service award. The award celebrates companies that rank high in one of largest, independent customer experience studies in the nation. Research for the award included feedback from more than 67,000 consumers and 687,000 reviews.
“This recognition speaks directly to the trust and confidence our members place in us every day,” said Dan Conrad, president and CEO of BCBSND. “Customer service and providing a great experience are core to our mission and foundational to our team culture. Our dedicated customer care teams make that possible, and we’re honored to know that the care and responsiveness of our employees is being noticed on a national scale.”
The America’s Best Customer Service 2025 awards spotlight the top 600 companies across 44 industries whose performance stands out to customers nationwide. Customers assessed both overall experiences and the quality of service they received across seven categories that shape the customer journey: friendliness and appreciation, professional competence, speed and transparency, customer service, availability and accessibility, solution orientation and reliability.
This award is one of several BCBSND recognitions in 2025 that reinforce its culture of service and community impact:
- URAC Mental Health/Substance Use Disorder (MH/SUD) Parity Accreditation – BCBSND became one of the first organizations in the nation to earn this groundbreaking accreditation, underscoring its commitment to fair and accessible whole-person mental health care.
- Prairie Business Top 50 Best Places to Work – A recognition driven by employee nominations celebrating workplace culture, growth opportunities and community involvement.
- United Way of Cass-Clay Philly GOAT Award – Honored as the No. 1 Most Generous Workplace, BCBSND earned the coveted trophy for unmatched philanthropic impact.
About Blue Cross Blue Shield of North Dakota
BCBSND was founded in 1940 with the mission to provide members with affordable access to health care across the state. As an independent licensee of the Blue Cross and Blue Shield Association (BCBSA), BCBSND is committed to transforming care and health across the state to improve outcomes, lower cost trends and make it easier to shop, buy and use health care coverage. Members have access to unmatched local service and to a comprehensive network of health care providers across the state, nation and more than 190 countries.
