Blue Cross Blue Shield of North Dakota announces Fargo Marathon 5k Corporate Challenge

Tag 5 social media movement calls businesses to get active and raise money for kids in need

FARGO, N.D.Blue Cross Blue Shield of North Dakota (BCBSND) kicks off its Tag 5 Corporate Challenge today.

The corporate challenge encourages area businesses and their employees to get involved by joining and promoting North Dakota’s largest road race: the BNSF Railway Friday Night 5K at the Essentia Health Fargo Marathon on Friday, May 20.

With the Tag 5 Corporate Challenge it’s easy to get involved and get the word out. Here’s how it works. Individuals should register for the 5K at, then post their plan to participate on social media and tag five other businesses, coworkers, family or friends inviting them to participate using #Tag5Fargo. As the people who get tagged get involved, they should then tag five more people to get as many people involved as possible, and it’s all for a good cause. 

For every 5K registration, $2 will go to the Scheels Shoes for Kids program to help kids get the footwear they need to stay active. The Tag 5 Corporate Challenge goal is 5,000 registrations, which will donate $10,000 to purchase shoes for kids across the state.

“Creating a healthier North Dakota is at the core of what we do here at Blue – that’s why it’s so important for our organization to support an event like this,” said Dan Conrad, BCBSND President & CEO. “Starting here with our team at BCBSND, our hope is that the Tag 5 challenge will start a movement of people across the region tagging five friends to get involved so more people get active and more kids in need can get a new pair of shoes. Whether you walk, run or cheer others on during the event, it’s really a win-win for everybody.”

About Blue Cross Blue Shield of North Dakota
BCBSND was founded in 1940 with the mission to provide members with affordable access to health care across the state. As a member-owned, not-for-profit independent licensee of the Blue Cross and Blue Shield Association (BCBSA), BCBSND is committed to transforming care and health across the state to improve outcomes, lower cost trends and make it easier to shop, buy and use health care coverage. Members have access to unmatched local service and to a comprehensive network of health care providers across the state, the nation and in 200 countries.

Downloadable Tag 5 logos for use with social media: