Shut Out the Stigma

Let’s eliminate stigma from the lineup.

Teaming up to improve access to mental health services

Blue Cross Blue Shield of North Dakota is partnering with Sources of Strength to provide four rural schools across North Dakota with the necessary funding to bring mental health programming into their schools. During our campaign, for the first 20 saves each home game made by the goalies of the Bismarck Bobcats, Fargo Force, and University of North Dakota Fighting Hawks, BCBSND’s Caring Foundation will donate $50 to Sources of Strength to help expand mental health access to youth across the state.

Mental health services available in North Dakota

If you or someone you know needs mental health support, there are many ways to reach out for help.

Dial 988

If you are thinking about suicide
or worried about another

Dial 911

In other cases of emergency

Dial 211

For free, confidential resources,

listening and support.

Or text your zip code to 898‑211.

Sources of Strenth

Curriculum for schools can be found by contacting Sources of Strength.

Let’s Eliminate Stigma from the Lineup

We’re challenging each team’s goalie to complete 20 saves each home game – for each save, BCBSND Caring Foundation will donate $50 to fund Sources of Strength programming in North Dakota schools. Our goal is to raise $24,000 to provide four rural North Dakota schools with the necessary funding to bring Sources of Strength curriculum into their schools.

The roughly $6,000 standard program implementation costs include:

  • Front end buy-in and preparation support
  • 3-6 hours of Adult Advisor Training
  • 4-6 hours of Peer Leader Training
  • Travel cost, training & campaign materials
  • Ongoing follow up support and technical assistance
ice hockey player in action

Shut Out the Stigma “Saves” Final Scoreboard

Grand Total Donations

Grand Total Saves


Fargo Force


Bismarck Bobcats


UND Fighting Hawks


Additional Donation from Caring Foundation

State of the stigma

Mental and behavioral health are vital elements of overall well-being. Unfortunately, many people feel shame or reluctance with talking openly about it.

Data shows mental health issues are a major concern in North Dakota. The recent Social Determinants of Health report, by the BCBSND Caring Foundation and the NDSU Center for Social Research, offers key details:

Icon of a hand holding a heart

About Sources of Strength

In 1998, after his involvement in the statewide intervention and crisis response through the Police Youth Bureau in North Dakota, Mark LoMurray left his job to begin what would become Sources of Strength. With the vision to move further upstream in youth suicide prevention efforts, Mark knew that something had to be done to move beyond reactionary and crisis-driven responses.

  • Today Sources of Strength partners with thousands of elementary, middle and high schools across the United States and Canada to:
    • Identify and train adult advisors
    • Recruit and train peer leaders
    • Guide peer-to-peer messaging
    • Problem solve and strategize
    • And so much more!