BlueElements—the philosophy behind all our well-being initiatives

Imagine you at your all-around best.

Well-being is not just a reflection of your latest lab results or the number you see on the scale. It’s more than that. Total health is a way of life. It’s about being the best version of you—at every age.

When we design health and well-being offerings at BCBSND, we imagine you being:

Physical Blue Elements icon


Physical health—getting through daily activities without undue fatigue or physical stress.

Financial Blue Elements icon

Financially fit

Financial fitness—understanding and managing finances to prepare for unforeseen challenges.

Social Blue Elements icon


Social well-being—establishing and maintaining positive relationships with others.

Professional Blue Elements icon

Professionally fulfilled

Professional health—getting professional fulfillment while maintaining work/life balance.

Emotional Blue Elements icon


Emotional health—understanding yourself and learning to cope with life's challenges.

Environmental Blue Elements icon


Environmental health—becoming aware of and creating surroundings that support a healthy lifestyle.

Find resources that help you be your best self